Who made the better choice this January?
VS
Top competitive eater
Veganuary participant
Offset his meals & added £5
Did huge eating challenges
Ate whatever he wanted
Helped 38 animals
Helped 22 animals
Helped 39 animals
Helped 22 animals
Got bloating from plant protein
Felt guilty for wanting meat
Annoyed friends and family
Gave up her favourite food
Had to plan every meal
Can you survive Veganuary?
Lasted 0/31 days
Every day is hard when you're vegan
31 days in January = 31 obstacles to pass. Use ←→ keys on desktop or drag left/right on mobile. Try to survive them all!
Like carbon offsetting, but for your diet
Help as many animals as vegans, without ANY changes to your diet. Calculate your 'offset', then donate to expert-vetted charities working to protect animals.
Make a difference
See its impact
Input your diet
In short, our calculator combines data on the average adult diet in the U.S, Canada, United Kingdom, Ireland, Australia and New Zealand with our recommended charities' estimated costs to help different animals. Learn more about where these numbers come from here (includes a link to the underlying calculations, which you can check for yourself). Keep in mind that there is a significant margin of error in these kinds of calculations, which we have accounted for by modelling conservatively.
When I go to donate, why does it say I'm helping so many more animals than are raised to produce my food?
When I go to donate, why does it say I'm helping so many more animals than are raised to produce my food?
- All of our expert-recommended charities either significantly improve the lives of factory farmed animals, or reduce the number of animals that are factory farmed. The welfare improvements they achieve today make a massive difference, but they don't yet result in completely benign farming practices.
- For example, chickens raised according to the Better Chicken Commitment (BCC) suffer roughly 50% less than those raised with standard industry practices. This means your donation needs to cause two chickens to be raised in accordance with the BCC to help chickens as much as they're harmed when factory farmed.
- Because of this, when you balance your diet through FarmKind, you are helping a far larger number of animals than contributing to your diet, giving each a smaller benefit than is commensurate with the harm of raising them.
Donations through our Compassion Calculator are distributed to our recommended charities in proportion with your diet (see the table below).
They help animals in a wide range of ways, like:
Meet our recommended charities here.
They help animals in a wide range of ways, like:
- Holding corporations accountable: Our charities have successfully pressured over 500 massive companies like Walmart, PepsiCo and KFC, to commit to phasing out some of the cruelest practices for farmed pigs and chickens, so that food production is kinder to animals.
- Increasing access to plant-based options: Our charities help universities, government bodies, workplaces and even prisons offer more plant-based options and vegetarian menu days, reducing their use of factory farmed products by 20-40%. By reducing the number of animals raised to produce our food, they prevent the harms they would experience on factory farms.
- Developing alternatives to factory farmed meat: Our charities are building a world where factory farming isn't needed to produce our food: They support scientists, businesses and policymakers to accelerate the development and adoption of plant-based and cell-cultured meat products.
Meet our recommended charities here.
Yes, you can use the calculator wherever in the world you live. Our payment provider, Every.org, is a non-profit based in the US. Because they are a nonprofit, we are able to reduce transaction fees and pass more of your donation on to the charities. Unfortunately Every.org currently only shows donation amounts in dollars, but you can still use any national bank account or card to pay.
How your donation helps animals
See their impact in action
What our recommended charities do
The Humane League (THL) has successfully pressured >300 major companies like Walmart and McDonald’s to commit to cage-free eggs
They’ve helped increase egg production in the US go from 4% to 45% cage-free over the past decade. Donating $10 to THL protects 8 hens from a life of cruel confinement
Sinergia has convinced 25 major South American food companies to stop keeping mother pigs like Luna in crates so small they can't turn around. Just $10 can help transform the lives of 24 animals!
Through public pressure campaigns, Sinergia has secured 152 corporate commitments to stop using eggs from caged hens where they can't spread their wings.
The Good Food Institute (GFI) works globally with scientists, businesses, and policymakers to support innovation in plant-based and cell-cultured meat. This benefits both climate and animals
For example, they helped secure $390M in European government funding to develop sustainable alternatives to factory farming in 2022 alone
Good cop: DVF works with institutions to make climate-friendly food more accessible for everyone.
Bad cop: They took Europe's largest pork producer Danish Crown to court for greenwashing and won, forcing them to stop misleading consumers about their environmental impact
Finn and his schoolmates can now breathe more easily in clean water, instead of struggling in murky, polluted ponds.
They've improved living conditions for over 5.9 million fish and shrimp through their Alliance for Responsible Aquaculture in India
SWP provides humane slaughter equipment to ensure shrimp don't suffer slow, painful deaths by suffocation
Just $10 helps Bubbles and 15,000 of his friends receive quick, painless electrical stunning instead of slow suffocation
Help companies to produce food without factory farming, making cruelty-free options better and more available
Persuade governments to support the move to a fairer, kinder and more sustainable food system
Win corporate commitments to phase out cruel practices (like ‘battery cages’ for hens and confining mother pigs)
What the experts are saying
- Franco Feasts3rd place in the British Eating League"Part of being a competitive eater is not only to entertain by eating a lot of food, but also to promote local businesses and causes I align with. That's why I believe in FarmKind, and specifically their Compassion Calculator.
I'm not looking to change my diet during my challenges, or when I eat my regular diet, nor am I asking you to change yours. However, I can show that we can support work to improve animal welfare without having to give up meat." - Lifting Weights and Cleaning Plates, aka Nick2nd place in the British Eating League“I may not eat much meat outside of my food challenges, but rest assured… I genuinely enjoy a good meat-based meal when the opportunity arises. I’m also an animal lover. There’s simply no reason for animals to be treated poorly in factory farms.
We should all do our part to reduce animal suffering and improve farming standards. FarmKind’s Compassion Calculator is a great tool to help offset the animal-welfare impact of meat-rich meals." - Jj Da Lion4th place in the British Eating League“As a professional competitive eater, I eat a lot of meat! It’s my job, and I love it. But, like most people, I don’t like factory farming.
I love the idea of paying a few quid to offset the animal welfare impact of my food with FarmKind’s Compassion Calculator. It's easy and it actually makes a difference. I’m all in!”
And they deserve better than factory farms (we do too)
Farmed animals are cooler than you think!
Pigs form strong bonds with one another, and even other animals and humans
Fish can learn to use tools
Factory farming threatens our health by fuelling antibiotic resistance and creating ideal conditions for deadly new diseases and pandemics
Pigs are smarter than dogs
Cows are so cool that aliens can’t help but always steal them
Hatcheries crush or cut off the eyestalk of female shrimps to make them become fertile faster
Fish farmed in sea cages, such as salmon and trout, are plagued by sea lice that eat their skin and eyes, leading to millions of deaths
Chickens raised for meat have been unnaturally bred to grow muscle extremely quickly, so their bodies can't keep up. They often lose most of their feathers, pecked off in an effort to cool down, and have chemical burns from the filthy floor
Piglets are taken away from their mothers at just 3 weeks old, causing immense distress for the mothers and denying babies their natural 10-17 week nursing relationship
Cows naturally grow horns — it's not just bulls! Standard industry practice is to remove them, often using a hot-iron which causes severe pain for hours and large open wounds
Chickens learn from each other and demonstrate problem-solving skills
Chickens defend their chicks from predators
Cows have best friends they miss when separated
But you can change this!
Struggled to make the vegan thing stick?
You are in a good company
- Tim Sheiffformer Veganuary Ambassador and free-runner, he went carnivorous in around 2018… he’s also been known to drink his own urine though, so maybe don’t get diet advice from this guy
- Kristen Bellvegan for 10 years, she let it go in 2022, during her first pregnancy. She says her diet is in a good place now
- Zac Effronafter two years of veganism he started something new in 2022, breaking free of the vegan diet. He says he wishes he’d stuck with it for moral reasons though
- Anne Hathawayfelt weak and couldn't last one day more on a vegan diet. She said fish made her brain ‘reboot'
- Miley Cyrusaimed for the best of both worlds by becoming pescatarian, saying she thought the vegan diet was taking a wrecking ball to her health
As featured by..
Have a question?
Not everyone is willing or able to cut meat and dairy out of their diet right now. But almost all of us can give, even a little, to help. We've built a calculator to help you donate an amount to our expert-recommended charities that does as much good to fix factory farming as your diet contributes to it. It's like carbon offsetting, but for your plate!
Yes, you can use the calculator wherever in the world you live. Our payment provider, Every.org, is a non-profit based in the US. Because they are a nonprofit, we are able to reduce transaction fees and pass more of your donation on to the charities. Unfortunately Every.org currently only shows donation amounts in dollars, but you can still use any national bank account or card to pay.
Donations through our Compassion Calculator are distributed to our recommended charities in proportion with your diet (see the table below).
If you choose to offset the CO2 from your diet, this additional contribution will go to our Climate Fund made up of 3 of our 6 recommended charities.
Meet our recommended charities here.
If you choose to offset the CO2 from your diet, this additional contribution will go to our Climate Fund made up of 3 of our 6 recommended charities.
Meet our recommended charities here.
- We work with trusted partners: FarmKind collaborates with Every.org, a non-profit donation platform that has processed over $62,000,000 in donations and is trusted by over 5,000 US non-profits. This way you can be confident your donations will reach your chosen charities and be put to good use to help animals.
- We are independently funded: As a grant-funded non-profit, we don't take any cut from your donations – 100% goes to your chosen charities. Plus, none of the charities we recommend are paying us. This way, we have no financial incentives influencing our charity selections, guaranteeing unbiased, independent recommendations for donors like you.
- We're backed by respected voices: FarmKind has been featured in reputable press outlets including Forbes, The Mirror and Vox. We're also endorsed by prominent figures like Rutger Bregman (historian and best-selling author of books like "Utopia for Realists") and Peter Singer (professor and best-selling author of "The Life You Can Save.")
In short, our calculator combines data on the average adult diet in the U.S, Canada, United Kingdom, Ireland, Australia and New Zealand with our recommended charities' estimated costs to help different animals.
Can I see how it works for myself?
We have written a short blog explaining in detail how our calculators work here (includes a link to the underlying calculations, which you can check for yourself)
How do you know how much it costs for the charities to help animals?
What about overhead costs?
Our charities have all been recommended because they are able to do the most to help animals per dollar they receive, rather than the money merely covering overhead costs without helping animals. The donation amounts suggested by the calculator are sufficient to both fund the charities' work helping animals and the overhead costs that go along with being a functional organisation.
Can I see how it works for myself?
We have written a short blog explaining in detail how our calculators work here (includes a link to the underlying calculations, which you can check for yourself)
How do you know how much it costs for the charities to help animals?
- We look at our recommend charities track record in the real world: Our calculations combine how many animals they have helped, what it cost them to achieve this, and how much each animal is helped (using estimates from independent animal welfare researchers).
- All our charities have also been vetted by Animal Charity Evaluators, who have recommended our charities for being among the most cost-effective ways to help factory farmed animals.
- Plus, to account for the inherent margin of error in such calculations, we have modelled conservatively so you can be confident that your donations do enough good for animals to balance the impact of your diet.
What about overhead costs?
Our charities have all been recommended because they are able to do the most to help animals per dollar they receive, rather than the money merely covering overhead costs without helping animals. The donation amounts suggested by the calculator are sufficient to both fund the charities' work helping animals and the overhead costs that go along with being a functional organisation.
Our reviews speak for themselves
